Jul 1, 2025 Hi there! Have you noticed the panic around AI supposedly "killing" SEO? Acronyms like AIO (Artificial Intelligence Optimization), GEO (Generative Engine Optimization), LLMO (Large Language Model Optimization), and AEO (Answer Engine Optimization) are flooding our industry. I've just published an extensive guide "AI and SEO in 2025" after reading which you can call yourself an AI SEO expert. I unpack exactly what's changed, what's stayed consistent, and how you can leverage these...
14 days ago • 3 min read
Jun 17, 2025 This issue of the newsletter is sponsored by those amazing SEO tools: Ahrefs, SE Ranking, and Cora SEO Tool Hi there! New SEO & AI updates inside, plus a gift for you (below). ↓ My toughest year = Your biggest opportunity My SEO Audit Mastery course reopens June 26, and the full course drops on our 1-year anniversary - July 15th. This first year? Honestly, it kicked my ass. Between the content theft drama in November and personal stuff, I had to hit pause on course updates. Not...
28 days ago • 5 min read
Jun 6, 2025 This issue of the newsletter is sponsored by those amazing SEO tools: Ahrefs, SE Ranking, and Cora SEO Tool Hi there! New SEO & AI updates inside, plus a gift for you (below). I've gathered the week's best how-tos, research, tools, and articles from top SEOs. ↓ Free 30-Minute Google Ads Strategy Call Look, I know many of you run Google Ads alongside SEO. If you're burning budget without getting quality leads, Daniel Ostrzyzek is offering free 30-minute strategy calls that actually...
about 1 month ago • 7 min read
May 29, 2025 This issue of the newsletter is sponsored by those amazing SEO tools: Ahrefs, SE Ranking, and Cora SEO Tool Hey everyone, I just got back from Google I/O 2025 – and what an experience! Besides all the official announcements, I was also invited for an informal chat about Google Search in the mysterious Google 43 building. I will share more about that shortly. 😎 Overall, the event felt like a wake-up call for us SEOs. AI isn't just on the horizon; it's here and already reshaping...
about 2 months ago • 4 min read
May 16, 2025 This issue of the newsletter is sponsored by those amazing SEO tools: Ahrefs, SE Ranking, and Cora SEO Tool Hi, I'm attending Google I/O (in person!) next week so I will be brief with news today. Expect some photos when I am in Mountain View... 😉 ↓ Google Discover in 2025 (+ 117-Step Checklist) I just hit publish on my deep-dive: Google Discover SEO in 2025. In my new guide, I break down:✅ what Google Discover is and why it matters✅ SEO for Google Discover—technical, content,...
2 months ago • 2 min read
May 6, 2025 This issue of the newsletter is sponsored by those amazing SEO tools: Ahrefs, SE Ranking, and Cora SEO Tool Hey there, Hope your week’s going smoothly. I'm bringing you recent SEO & AI updates, useful how-to pieces, videos, research, and solid articles from other SEOs. I’m also sharing a few takeaways from auditing 500-plus sites and some practical finds from today’s client work. Let's dive in! ↓ "My life after 500+ in-depth SEO audits." In my most recent contribution to SEJ, I'm...
2 months ago • 8 min read
Apr 15, 2025 Hey, In this issue, I’m sharing a personal update, a new SEO initiative, and a few critical SEO + AI updates you should know about. Why I disappeared Some of you noticed I’ve been quiet for a while. I’ve been dealing with health problems that forced me to pause everything. And then, my brother passed away after months of illness and pain. It’s been brutal. No other way to say it... 😭 I stepped away to heal, grieve, and just make it through the days. Now, I’m back. This is my...
3 months ago • 4 min read
Mar 12, 2025 Hi SEO friends! I've been pushing myself hard lately, but my body's telling me to slow down. Still not where I want to be health-wise 😞, so I'm giving myself permission to fully heal. Your regular newsletter and YouTube content will return in April 2025 with all the exciting material I've been planning! My SEO Audit Mastery course officially opens in late April/early May, but as a thank you for your support, newsletter subscribers can grab it NOW (70% OFF) before public...
4 months ago • 7 min read
Feb 25, 2024 SEO Audit Mastery Mini SEO Audit Credentials About What "Discovered - Currently Not Indexed" in Google Search Console is?↓ If you’ve checked your Google Search Console (GSC), you’ve probably seen the “Discovered – Currently Not Indexed” status. It means Google found the page but hasn’t crawled it yet. This isn’t always a problem—Google naturally delays crawling some pages. But if important pages (like blog posts, product pages, or service pages) stay in this state for weeks,...
5 months ago • 3 min read